Our Mission

To create awareness of Hermosa Beach’s merchants and encourage residents to spend local. 

The event is targeted to South Bay locals who understand that supporting local businesses builds relationships and provides community cohesiveness. They know that local businesses help give Hermosa Beach its distinct personality.



It's All About Hermosa

All vendors and artists will be restricted to those based in Hermosa Beach. There will be something for everybody. Bring the family or bring a date. This will be an event where you’ll want to hang out and spend the entire afternoon.



The Cypress District

Market 90254 will take place on historic Cypress Avenue, home of the most prominent surfboard shapers of the last 50 years. Support the city’s plan to revitalize and transform the Cypress District into a creative economy, a hub for innovation and public gatherings where ideas, spaces, and creativity are shared. The Main Event will take place in and around Hermosa Design, located at 618 Cypress Avenue.



Leadership Hermosa Beach

This event is hosted by Leadership Hermosa Beach's Class of 2017 as its community service project. Leadership Hermosa Beach is a community-based non-profit organization that conducts an annual leadership training program to local residents. The purpose of the program is to foster a life-long love for our city by educating existing and potential leaders within the city of Hermosa Beach.